An eye-catching interactive printed marketing dissolver vibrantly produced in full colour on a smooth white silk card, die-cut to shape and cleverly assembled with thumb cut ‘pull’ tab mechanism.
When gently eased down the main picture slowly transforms to reveal the key word ‘Worklife’. Each printed direct mailer was then enclosed in a polybag with personalised carrier sheet and was posted to targeted buyers on our customers mailing database. Collaborating with the design team at concept stage we helped fine-tune the paper mechanics by providing advance dummies and artwork template guidance for printing.
Project Type:
Litho printing, bespoke direct mail, die cutting, personalisation, full colour printing, mailing & fulfilment, postage savings.
Specification
- Size: A5 portrait
- Pagination: 4pp slipcase + 2pp insert + 1pp carrier sheet
- Material: Slipcase + insert 250gsm silk FSC. Carrier sheet 120gsm offset.
- Print: Print full colour CMYK throughout
- Specialist finish: Die cut slipcase, glue and make up. Enclose insert.
- Extras: Personalise carrier sheet, enclose into polybag with slipcase & insert, seal and post to UK addresses
- Quantity: 4,989 copies
Summary:
Our client working in the property sector wanted to produce a direct mail piece with a difference to their mailing list to promote the launch of a new property development. We produced a slipcase which had a series of die cuts that lined up with the insert inside.
Visually it appeared as one piece but when you pulled the insert up it had a dissolver effect to create a change of image. The finished result was unique with some mystical intrigue!
Each direct mail piece was enclosed in a polybag with a personalised carrier sheet and distributed to various addresses across the UK.
The client was delighted with the finished result. They wanted a marketing campaign with a difference that focussed client interest and this printed mailer did exactly that!
