Project Type: Litho printing, bespoke direct mail, die cutting, personalisation, full colour printing, mailing & fulfilment, postage savings.
- Size: A5 portrait
- Pagination: 4pp slipcase + 2pp insert + 1pp carrier sheet
- Material: Slipcase + insert 250gsm silk FSC. Carrier sheet 120gsm offset.
- Print: Print full colour CMYK throughout
- Specialist finish: Die cut slipcase, glue and make up. Enclose insert.
- Extras: Personalise carrier sheet, enclose into polybag with slipcase & insert, seal and post to UK addresses
- Quantity: 4,989 copies
Our client working in the property sector wanted to produce a direct mail piece with a difference to their mailing list to promote the launch of a new property development. We produced a slipcase which had a series of die cuts that lined up with the insert inside.
Visually it appeared as one piece but when you pulled the insert up it had a dissolver effect to create a change of image. The finished result was unique with some mystical intrigue!
Each direct mail piece was enclosed in a polybag with a personalised carrier sheet and distributed to various addresses across the UK.
The client was delighted with the finished result. They wanted a marketing campaign with a difference that focussed client interest and this printed mailer did exactly that!