Genesis Housing Group is one of London’s largest housing associations creating and sustaining thriving communities and therefore part of the G15 group. They believe in providing homes to people wherever there is a need and ensure they have a safe and secure place to call home. 25 per cent of all new homes that are under development in the capital are being built by G15 housing associations, including Genesis.
To mark the launch of a new development called Richmond House they had a brochure printed to show the design and layout of the properties. Their wish to express the quality of their properties in an appropriate way was our first priority to fulfil. They wanted a copper theme so we suggested a copper foil on the covers and copper staples for the stitching. In additional we added a matt lamination to give it a high quality feel. The very tight turnaround times of the launch were a big fear for Genesis Housing Group – but not for us: we managed to get urgent copies ready and our customer got his products right in time.
The brochures were a real success and have since ordered a reprint. We are happy and looking forward to work with them again!