Scanplus completed a print campaign for a leading University under the University of London specialising in the study of Asia, Africa and the Near and Middle East. The scholars of this University grapple with pressing issues – democracy, development and much more that confront two-thirds of humankind whilst remaining guardians of specialised knowledge in languages, periods and regions not available anywhere else in the UK. This makes the establishment synonymous with intellectual enquiry and achievement. It is a global academic base and a crucial resource for London.
The University was established 100 years ago with the anniversary celebrations being held in 2016 and Scanplus were commissioned to produce an Alumni magazine which reflected the centenary. The publication was mailed worldwide to their Alumni database of 25,000.
Our technical brief was as follows:
Gold foil on the front cover to incorporate the number 100
Completely redesigned mailing pack to include a carrier sheet and donation form
Print donation form to increased response rates
Production of full colour proofs
10 days from proof sign off to print cover and text pages
Personalisation and enclosing into clear polywrap along and carrier sheet, reply envelope and additional insert
Merge and mailsort of 5x datafiles to ensure most economical postage rates
Suppression check and clean up of data
Data cleanse resulted in reduction of non delivered packs and 17% savings on postal costs. Donations increased by 6% on the previous year. The client was absolutely delighted with the outcome of the Centenary publication and mailing which resulted in Scanplus gaining a further 6 appeal mailings to print and mail during the upcoming months.